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The 4 quadrants of innovation

Posted Dec 7th, 2009 at 9:37 AM and seen
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There are two kinds of innovation: incremental and fundamental. Hutch Carpenter provides a useful framework for understand the risks and rewards of the four quadrants of innovation.

They are: existing technology, existing marketing; existing technology, new market; radical technology, new market; and radical technology, existing market. Read his post to understand what you have to do in each quadrant

If you read this page, you can’t help but be innovative.

Photo credit: Fotolia

 Guy Kawasaki

Comments (8)

Dec 07, 2009
kwesi said...
Interesting and insightful... beautiful
Dec 07, 2009
Rousseau Aurelien said...
Upper right quadrant is where I like to play..
Dec 07, 2009
agentsforchange said...
Me too, thats where I play, play.
Dec 07, 2009
Braden Kelley said...
We publish lots of great articles to make innovation and marketing insights accessible for the greater good. I'm glad you found us and this article by Hutch Carpenter! We've got 15+ additional authors contributing to the blog in support of this mission (including Tom Peters, Rowan Gibson, Steve Shapiro, Kevin Roberts, and more). We're also part of http://innovation.alltop.com ..... Braden Kelley (Editor, Blogging Innovation)
Dec 07, 2009
pablogil said...
interesting article about innovation (4 quadrants). where r we in Colombia?, what is the trend?
Dec 09, 2009
GJ_Scheers said...
A wonderful article about balance. Instead of everybody running after the same ball it's smart to widen your scope. Running from one hype after the other can waer you out. Be smart and look at the wider picture! Good piece!
Dec 14, 2009
MindMapper1 said...
This is a very interesting concept: too many people go with the safe option. taking risks is more fun and can be highly rewarding.
May 13, 2010
mobil bekas said...
very interesting concept about how we think.

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