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The 50+ crowd flocking to social media

Posted Aug 31st, 2010 at 11:46 PM and seen
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Social media may be seen as a trend among young people, but more and more older adults are using the sites as well, according to a new survey by Princeton Survey Research Associates on behalf of the Pew Internet & American Life Project. Highlights include:

  • Among those 50 and older, social media use jumped from 22 percent in April 2009 to 42 percent a year later.
  • Ten percent of the 50+ age group uses either Twitter or a similar “status update” service.
  • Use among those ages 18-29 may be reaching saturation. Use among those 18-29, social networking use grew from 76 percent in April 2009 to 86 percent in May 2010.

Read the full story at MediaPost.

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 Noelle Chun