Landing pages. Do you currently use them to funnel in traffic? If you do, and you have a unique selling proposition or something of value to offer the visitor, are you consistently testing new layouts, offerings, call to action statements, buttons, button text, and/or even colors? If not you could be missing out on a good number of conversions. One thing that we stress to our clients is to always adapt to the ever-changing landscape of the web.
Via Malone Media.
Tips and tricks for web designers.