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Executive editor of Social Media Examiner, Michael Stelzner, interviews Jason Falls about some of the best lessons and biggest mistakes in social media competitions. Here are just a few of the takeaways:

• Social media conversations are dialogues and even “multi-logues” where others listen to your 1-on-1 conversations
• Social media is about building long term lasting relationships with customers
• The best social media programs take the online world and move it to the offline world

Read the full story and watch the video interview at Social Media Examiner.

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