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The art of the repeat tweet

Tweets linking to the posts at Holy Kaw are repeated four times, eight hours apart. Many people have asked me about this practice—and seldom in a unemotional way. :-) The reason that I do this is that few people monitor Twitter all day, so if one tweets something once, people are highly unlikely to see it if they aren’t constantly online or follow very few people.

I picked eight hours because this means that even if the first tweet goes out at the worst times for traffic, one of the repeats will hit the best times (7:00 am to 10:00 am Pacific or 7:00 pm to 10:00 pm Pacific). For example, a first tweet at 3:00 am Pacific then hits 11:00 am Pacific and 7:00 pm Pacific.

Screen_shot_2009-10-11_at_8

This is a typical example of repeat tweets results (click on the image to see it full size):

First post: 739 clicks

Second post: 718 clicks

Third post: 565 clicks

If I follow common wisdom, I would have tweeted it once and lost 1,200 clicks—that’s the bottom line. Having said this, if you hate the repeat tweets because you are online a lot (could the problem be that you’re on Twitter too much and not that I repeat tweets?) or you don’t follow a lot of people, I have several solutions for you:

1. Follow @alltop. I made it so that this Twitter account now displays Holy Kaw tweets only once. If this is what you want, unfollow @guykawasaki and follow @alltop.

2. Subscribe to the Holy Kaw RSS feed.

3. Go to my Tweetmeme page. This aggregates my most popular tweets.

4. Skip the middleman. Go to my MyAlltop page and look at the sources that I use to find stories for Holy Kaw.

If none of these make you happy, you should UFM and have a happy rest of your life.


The service that I use for repeat tweets is Objective Marketer (disclosure: I am an advisor). Objective enables me to use this automatic algorithm: Check the Holy Kaw RSS feed every hour, tweet at most two articles, tweet them a total of three times at eight hour intervals.

Much, much more about Twitter.

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5 Comments

  • Hux Media

    New follower so only just seen this. Really interesting concept though, thanks for sharing. Could a disguised repeat tweet e.g with say "updated:" before it keep everyone happy? could even rewrite the tweet slightly each time?

  • [...] the time to do so. There’s also an argument, shared most publicly by Guy Kawasaki in posts like The Art of the Repeat Tweet, that repeated sharing of your posts in social media will increase social media engagement of your [...]

  • [...] time to do so. There’s also an argument, shared most publicly by Guy Kawasaki in posts like The Art of the Repeat Tweet, that repeated sharing of your posts in social media will increase social media engagement of your [...]

  • […] For Guy’s tweets that link to posts on his site, Holy Kaw, he repeats these four times, eight hours apart: […]

  • […] Es entonces cuando las agencias o áreas de marketing tienen que elegir si repetir publicaciones o si aceptar que producen y comunican para un pequeño porcentaje (lo que aumenta considerablemente el costo de generación de materiales). Hay opiniones encontradas al respecto, pero un análisis del problema con suficiente profundidad permite vislumbrar que repetir publicaciones aumenta mucho más su valor respecto de su costo de producción, mientras que tiene poco o ningún efecto negativo como resultado de volver a publicar. El mismísimo Guy Kawasaki lo hace. […]

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