Holy Kaw!

All the topics that interest us.

The CEO’s role in mega-sales

Media_httpfarm9static_ccjjh

Most sales increase revenue in drips and drabs. Other sales, however, are transformative: The customer buys the company’s full range of services rather than a niche offering; signs a multiyear contract for products and their maintenance; the customer makes the company a preferred vendor or, better yet, a sole service provider.

The CEO has better things to do than get involved in the chief sales officer’s job. When an opportunity to make a mega-sale presents itself, though, the CEO must swing into action. That’s because the company has to deliver a proposal that provides mega-value, and creating such a proposal requires contributions from its many units or departments. The CEO is the only person who can lead this effort.

Full story at SmartBrief Social Media.

More SmartBrief stories.

Photo credit: Fotolia

Posted by

0 Comments

Leave a Reply