The complete guide to successful landing pages [infographic]
Are your B2B marketing efforts being maximized with a great landing page? Check out this infographic from Pardot to see if it’s time for some tune-up.
Via Pardot.
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I am used to create landing pages for web & mobile apps for a while and I find this infographic very relevant. One important thing you need to keep in mind is "the less is the more". Eventually, you want visitors on a landing page to try out your app, not to read a huge page.
And the funny thing is that each time we have reduced content and simplified a page, we get more conversions! At first glance, visitors don’t want to know all features, all your customers, etc. They want to understand what you app is doing (value proposition) and they want to see how it looks like (free trial button).
I am now used to create landing pages for (web or mobile) apps with only 5 kind of contents:
1 – a logo (brand)
2 – a hook message (value proposition)
3 – a small description (value proposition)
4 – one or more screenshots (people want to see how it looks like)
5 – calls to action (sign up button and sharing buttons)
Olivier – Founder at FreskPage.com