Photo: CC by Jeremy Page
Simple, block-shaped toys have been around for hundreds of years, but it took a 20th-century Danish genius named Ole Kirk Christiansen to invent the interlocking pieces we know today as LEGO bricks. It all started in 1932 in the village of Billund, long before LEGO had achieved world domination as a brand.
A master joiner and carpenter, Christiansen opened a humble woodworking shop with his son Godtfred, just 12 years old at the time. They manufactured stepladders, ironing boards and later expanded to make wooden toys, and in 1934 dubbed their business LEGO, a contraction of the Danish “leg godt” (“play well”).
And play well they did. The company expanded from only six employees in 1934 to forty in 1942. LEGO was also fairly progressive, and became an early adopter of new technologies and materials. In fact, the group became the first Danish company to own a plastic injection-molding machine. When the Christiansens came across prototypes of a British toy called “Kiddicraft Self-Locking Building Bricks” in 1947, they adopted the idea and started manufacturing their own version two years later. The bricks had pegs on top and hollow bottoms, allowing children to lock the bricks together and create elaborate structures never possible with the simple wooden blocks of yesteryear.
Dubbing them the (decidedly un-catchy) “Automatic Binding Bricks,” they were the forerunner to today’s LEGO brick. But they hadn’t quite got the formula right yet…
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