Social media is fun to talk about but tough to implement. The truth is there is no cut-and-dried secret to developing a great social media program. Your social presence must be adapted to fit your business and brand. Wait, what was that? Yes, adapted means you have to do some work.
Perhaps this is why so many struggle with social media. We hear words like “strategy” and “content creation” and we automatically cringe, wondering where we should start climbing this beast of a social media mountain. It’s simply too much work.
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