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Is wearing your heart on your sleeve really such a bad thing?

Blok Design didn’t think so when it designed the “Not Myself Today” campaign with Partners for Mental Health, part of which is a huge mood wall at a busy Toronto intersection.

“The bold rainbow of colours acted as a lightning rod, drawing people in, while the simple act of selecting their mood sparked dialogue, released stories and inspired hundreds of pledges of support.”

Passerby pick out the pin that best reflects their state of mind, be it “crappy,” “lonely” or simply “bad,” to alert others that something is off and hopefully get an escort back to the sunny side of the street.

Full story at Blok Design via My Modern Met.

Psychology of the city.