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The psychology of plate size

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Whether you think New York City’s ban on big soft drinks will help people get healthier or amounts to another example of the proliferation of the Nanny State, evidence abounds that portion size has a concrete impact on how much we eat. As many on both sides have pointed out, consumers are free to buy as many smaller sodas as they want, which brings up the point that, if the law does any good, it will most likely be because it makes people stop and think about portion size and perhaps get a better handle on what the right portion should be.

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