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The Voices Behind 6 Classic Cereal Mascots

Their faces aren’t as famous as those on the boxes, but odds are you’ve heard each of these beloved cereal mascots’ voices somewhere else.

Paul Frees
Paul Frees was one of the most sought-after voiceover actors in his time. He recorded Boris Badenov in “Rocky and Bullwinkle,” but he’s probably more well-known for his commercial work: he was the voice of Toucan Sam, Boo Berry and the Pillsbury Doughboy.

It wasn’t until his retirement from voiceover work in film – including multiple roles in the movie Spartacus – that Frees focused on commercials. He recorded the voice for Toucan Sam, the Froot Loops mascot, in his home studio in Northern California. He took up the part after Kellogg’s decided to give the character a more distinguished tone; Mel Blanc was out, and Frees was in. Voice actor Maurice LaMarche, a prolific voice artist with numerous credits (notably, Brain of Pinky and the Brain) stepped in to voice Toucan Sam after Frees died in 1986.

To this day, Frees’ voice serves as the “Ghost Host” for both Haunted Mansion rides in Disney’s theme parks.

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