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The Wingspouse

Posted May 22nd, 2010 at 3:53 PM and seen
times

Just when you might have thought you had your wife figured out (a most dangerous delusion), now there’s a “wingspouse” movement afoot. According to the Los Angeles Times citing the Pew Research Center, “only 37% of mothers who work outside the home want to be working full time.”

Check out this text from one of the blogs featured in the story, TarynCoxtheWife: “”THE WIFE” is for the timeless housewife or elegant wife to be. THE WIFE has abandoned the toils and concerns of the corporate world, in favor of a life and career maintaining a happy and healthy family. THE WIFE is an astounding woman and amazing mother, who proudly makes time for her husband and children. THE WIFE loves to cook, has a passion for party planning, a fondness for etiquette, adores decorating and keeping a beautiful home, and of course dressing the part. THE WIFE cares about being “green” and takes the time to make her home environmentally friendly. THE WIFE dedicates her time to charitable causes and giving back to her community. Finally THE WIFE does not mind the 1950’s post war housewife scenario. Women who might inspire THE WIFE would be: Jacqueline Kennedy, Grace Kelly and June Clever.”

Hat tip to @BillMeade for pointing out this story.

Full story at Los Angeles Times.

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 Guy Kawasaki

Comments (4)

May 22, 2010
Kathi Browne said...
The LA Times article titled "Hits and Mrs." covered several Mrs. and I just happen to be one of them.

My latest business venture, Wingspouse Consulting, advises executive couples and businesses on the value of spouses both as a personal resource and as a business ally. The benefits are measurable.

A wingspouse is another career choice. Some families prioritize one career over the other to obtain greater career success (relocating, etc) and/or to give children more parental time. The spouse who stays home often has a college degree or PhD or possibly even a home business.

Couples are starting to recognize the value of becoming a united force in one career, and family values are able to be placed as a higher priority. I invite you to check out my blog at http://www.wingspouse.com

May 26, 2010
Stephanie Southwick said...
The Wingspouse concept gives me the confidence to strategically support my husband's career. It's about time we (executive wives)...are free to "fly".
May 26, 2010
Debib said...
For as intelligent as you are supposed to be, you have a lot to learn about wives. First of all you make being a wife sound like a degrading, frivolous waste of time and of no value. Personally I love my role as wife. Second of all you are limiting yourself by not utilizing a wife as a wingspouse to support you. She probably would have suggested better ways to get your point across; although I am guessing with your attitude you don't have a wife. Supporting your spouse, whether you are a wife or husband, is a beneficial bonding experience which allows you to deepen your relationship together while improving your benefit to your company. I hope you get the opportunity to try it sometime.
Jun 10, 2010
Mark said...
An interesting post. I am a male wingspouse, and I believe that the concept of the role is more professional than domestic. Yes, there are things to do at home, but the wingspouse actively works with his or her spouse to advance the spouse's career.

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