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The young geeks have money

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Who says Gen Y is made of cheapskates? Spending among young folks is actually higher than ever, says a recent Alloy Media + Marketing survey. Spending for people ages 18 to 30 has peaked at $6.5 billion with a $250 billion in projected spending power.

In light of this spending power, the survey also uncovered some interesting findings into the particular tech savviness.

• Young people spend twice as much time on their computers than on televisions.

• 61% of young people watch their movies on their computers. 76% watch on TVs.

• The vast majority of young ones are the key decision makers in technology purchases.

These findings completely resound with my experience as a member of this age group. For me and many of my friends, the majority of our big purchases relate to tech, and we do watch and invest more in computer watching compared to TV watching. Wondering where all of Gen Y's money goes? Maybe you have to look in the right places.

How to get to know Gen Y in mere minutes.


Comments (5)

Nov 15, 2009
eeshka peeshka said...
I'm watching tv & surfing my blackberry at the same time! But then again, I'm not a youth anymore.
Nov 15, 2009
anthony cerreta said...
Hey cool! Right now I'm checking in with online news on my android while melissa is printing a coupon to the Rainforest Cafe. Brayden (6) is playing archery on the wii with his grandpa while his grandma (both baby boomers) plays 'word-mole' on her daughter's blackberry...
Nov 15, 2009
anthony cerreta said...
Hey cool! Right now I'm checking in with online news on my android while melissa is printing a coupon to the Rainforest Cafe. Brayden (6) is playing archery on the wii with his grandpa while his grandma (both baby boomers) plays 'word-mole' on her daughter's blackberry...
Nov 16, 2009
Kim said...
This is interesting and true--my kids are more into getting new and better webcams than watching TV... ;-)
Nov 16, 2009
Kim said...
...and to be honest...I watch more films on my computer that on the TV

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