There are plenty of claims being made about the state of Search Engine Optimization (SEO) and social media, but the time has come to separate the wheat from the chaff so you can get down to business.
Steve Plunkett of SocialFresh has stepped up to be the thresher willing to do the dirty work by debunking ten common myths and setting you on the right path for the future.
1. Search Engine Optimization is something where we get as much information from as many SEO vendors as possible and hand it off to our IT people to do SEO with that info
FALSE: Your IT guy/girl has email issues, security issues, server updates and social media malware on employees computers, i.e., the health of your Information Technology structure as responsibility, this is not their job.
2. Search Engine Optimization has been replaced by Social Media
FALSE: Search is what you use to find what you are looking for in all the social media content. Search will always be around, it will be more important in the future as more stuff is posted online. hello?
3. Social Media has nothing to do with our Brand
FALSE: Social Media IS your brand, online. Unless you are Nickelback, then someone else is your brand on Facebook.
Full story at SocialFresh.
Setting us straight on SEO and social media.
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