To amp up fundraising, target donors’ political values
Americans are more likely to donate to a charity that reflects the values of their political affiliation, a series of studies shows.
Participants were presented with a description of the same charity. However, the Rice University researchers subtly changed small parts of the description to suggest that the charity was either supporting American traditions and loyalty or ensuring equality.
Full story at Futurity.
More research news from top universities.
Photo credit: FotoliaPosted by Futurity