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Not so long ago, digital ad firms were predicting that TV- and print-based firms were going the way of the dinosaur. Not so, according to an Adweek article, citing the crazy-viral Old Spice ads. These successful ads weren’t created by any of the big, web-based firm. Rather, they were made by a good ol’ fashion dinosaur: the traditional TV and print ad firm. The lesson to be learned is that whizz-bang technology isn’t enough to get your brand noticed. You might need some of the skills that made the old guys successful in the first place.

Read the full story at Adweek.

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