Alltop.com

Design and brand with the best of 'em.

A logo is more than just graphic design, it's a visual representation of your brand, and can leave a poor lasting impression if executed improperly. So make yours a powerful asset to your brand by adhering to these twelve essential rules to designing a great logo.

Get rolling by recognizing typology matters - a lot. One font is better than two, and the one you pick needs to be legible at whatever size it might be scaled to. Another rule is to choose colours cleverly. Use a colour wheel as a guide, and pick colours that are near each other (ex. a warm palette would include reds, yellows and oranges). Don't choose colours so bright they blind the eyes. And make sure your logo looks good in black and white too - it will most likely be printed at least once in grayscale.

Follow these twelve rules of logo design, and you'll end up with a great face to your business.

By Catherine Faas.