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How to Use Twitter as a Marketing Weapon

Posted Feb 22nd, 2010 at 10:36 PM and seen
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This is the script that I created for my “How to Use Twitter as a Weapon” speech. It illustrates Twitter’s usefulness for most consumer-facing industries though it is photography centric.

Monitor

Engage

Sell

Support

Prospect

How to Get More Followers: Step 1: Find Good Content

How to Get More Followers: Step 2: Tweet It Out

  • Automatic tweeting, analytics, campaigns: Objective Marketer—(disclosure: advisor). Note: this link will work only for me.
    • Calendar
    • Use promo code “wiseguy” for ninety-day free trial
  • Automatic tweeting: Twitterfeed Note: this link will work only for me
  • Automatic searches and responses: TwitHawk

Indispensable Tools

The Only Best Practice That You Need to Know: Get retweeted!

 Guy Kawasaki

Comments (22)

Feb 23, 2010
matchesmalone said...
You forgot standard text messaging rates apply....
Feb 23, 2010
Kar said...
matchesmalone - you have a gift for the obvious.
Feb 23, 2010
jefflindsay said...
Twitter as a weapon becomes especially meaningful for Chinese speakers. It's reason #3 why China will crush the United States and own the future: http://is.gd/8PeNs (Sanity Defense blog)
Mar 15, 2010
texeyes said...
I enjoyed your speech today in Austin during #SXSWi !
Mar 15, 2010
Lonelyboy23 said...
I also loved your speech today in Austin... thank you!
May 04, 2010
Tricia said...
Great message Guy. Thanks for starting off the SM Summit.
May 04, 2010
JessSuitcaseGA said...
Great advice! Thanks Guy!
May 04, 2010
Kathy Colaiacovo said...
Fabulous presentation tonight! Thanks - learned some very neat twitter tricks!
May 04, 2010
RoyMorejon said...
Great keynote tonight at #smss10
May 04, 2010
Freya said...
Thanks for the tips Guy, was a good session today :)
Learned some new tricks today!
May 05, 2010
bartzokas said...
Really good session!Thanks for the tips
May 05, 2010
Jessica said...
excellent session to start off smss10
May 05, 2010
Gobala @ BlogSell said...
I'm still downloading the huge video, I'm sure it will be worth it though. Missed it due to time differences :(
May 05, 2010
Jack Wilson said...
Excellent presentation and thanks for posting the Demo Script!
May 06, 2010
ReloMary said...
Excellent presentation. I'm more fired up than I've been in awhile regarding social media. And that's saying something! :-)
May 08, 2010
Elizabeth Drewett said...
I've been using Twitter for nearly a year. But I learned SOOO much from this presentation. So happy to be a part of SMSS10. Thanks Guy for sharing your expertise. Cheers.
May 15, 2010
Yami said...
Guy, your presentation was awesome! Only you can make presentations so much fun.
May 17, 2010
tinagleisner said...
I never realized the power of Twitter search, so thanks for the intro and useful tips. Now I just need to find the hours to get it all done, but I like your 4 times, 8 hrs apart formula which noone else has shared.
Jun 03, 2010
Scot McKay said...
Guy. Great press. When u come down our way to Carmel we have some cool stuff to show you!
Jun 20, 2010
Ben said...
Good advice.
Jun 29, 2010
Replay clothes said...
I never realized the power of Twitter search, so thanks for the intro and useful tips. Now I just need to find the hours to get it all done, but I like your 4 times, 8 hrs apart formula which noone else has shared.
Aug 02, 2010
Nobu Kumagai said...
Thanks Guy! This was the one you presented last Wednesday! Good luck with your ice hockey career as well!!!

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