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Underage drinkers prefer the same brands

Open aluminum drink cans closeup.

Of nearly 900 brands of alcohol, only 25 of them make up half of the alcohol underage drinkers in the US are consuming, a new study shows.

Bud Light, Smirnoff, and Budweiser share a distinction that may make their corporate owners wince: they are among a relatively small number of alcohol brands that underage drinkers choose most.

“We now know, for the first time, what alcohol brands—and which companies—are profiting the most from the sale of their products to underage drinkers,” says study lead author Michael Siegel, a professor of community health sciences at Boston University’s School of Public Health.

Full story at Futurity.

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Photo credit: © Les Cunliffe – Fotolia.com

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