If you haven’t started thinking about your goals for 2013, you better get cracking! In this three-part video series and December webinar, we’re evaluating what makes a good goal statement — the kind that is more likely to be achieved.
Simple goal statements — “In 2013 we will increase revenues 10%” — are fine on PowerPoints and year-end reviews, but they lack information necessary to help those responsible for achieving them. Sometimes we use “objectives” as higher-level goal statements to try to provide this greater context, but I want to suggest that you use “intentions” instead.
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