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Terrific job! I love these simple steps to building alignment and a clear vision.

However, one comment. I'd love to see more photos and metaphors that are less football-oriented and more gender-inclusive. I say that because I believe the companies that are poised for success are those that embrace a more collaborative and "female" style of leadership. For instance, the more "old-fashioned" companies like Ford were built on a very hierarchical, masculine structure - literally built on the principles of the Prussian Army. The successful companies of today are built on more a team-like structure (like Google) and are inherently more "female" in their DNA.

Guy Kawasaki fully embraces the idea of bringing more female thought leadership into the mix of corporate governance. In fact, he recommends that any entrepreneur creating a business plan should show be sure to show it to at least one woman. Guy stated that "Men are programmed to 'kill' and women are programmed to nurture." This nurturing, Guy argued, is critical for a company in its infancy and growing stages.

Again, thanks for the succinct encapsulation of John Spence's book. I look forward to reading it.

Did you obtain a legal license to use the music in the background of this video?

Interesting summary and unique presentation.

But the background music needs a mute button or at least it would help if it were played at a much lower volume. I felt like my ears were being assaulted.

Plus the legal issue L brought up is valid. There are plenty of royalty-free music sites out there.

Thanks to all of you who have watched the video review of my book. Please feel free to post any questions or comments about the book on the READITFOR.ME site -- as I will be doing a brief video reply to the best comments and giving away a copy of Awesomely Simple and also my leadership book: Excellence by Design to the best comment each day!! Here is a direct link: http://tiny.cc/SA5RH Thanks so much -- John Spence

PS – also, check out www.awesomelysimple.com I have posted a ton of great (free) resources there too!

I know what I'm getting my clients for Christmas. The book for ones who read and this video for those who don't have time to.

Great stuff. I wouldn't call it "simple" but I doubt if "Awesomely Comprehensive" would sell as many books. Besides, if running a business were simple, all my investments in start ups would have made me rich by now. I can see where this would serve as a great blueprint for building any company.

Good video, great summary... but the music was really distracting and annoying. I Strongly recommend just going with voice in the future.

Absolutely Great.

Certainly good points. But how many organisations embrace ALLof those that were presented? Organisation may have all those in mission but often it is the people who do things to interpret it differently.

Bravo, Awesome video that makes it easy for managers to put in easy words our daily values and principles. Good Job, Congratulations.