There’s been plenty of outrage targeted toward publishers who only allow a certain number of digital book checkouts before libraries are forced to repurchase them, but that attitude has now infiltrated the world of the printed word as well through publisher Eterna Cadencia.
The idea isn’t necessarily to cheat consumers, but to make sure they fulfill their reading goals once the cover is cracked. Their first effort, The Book That Can’t Wait, is printed with disappearing ink that only lasts two months after being exposed to light and air, meaning that if you don’t get down to business, there won’t be any business to get to if you procrastinate or find a more interesting read.
Their goal is to make sure people read new authors instead of pushing their premiere novels, and, hence, their careers, aside, and while it doesn’t sound very appealing to us, it did cause quite a stir in Argentina where they sold out immediately.
Temporary books.Author on Google+