Your business has a unique selling point. Do you know what that is? Too many business owners don’t. If you’re in that group, Open Forum gives you five ways to figure out your company’s unique selling points. Here are the first two steps:
List the features and benefits that are unique about your product or service. Do a Google
search and compare your features and benefits with your direct competitors. Identify the
benefits what sets you apart.
Decide what emotional need is being specifically met by your product or service. Think
about this from your customer’s perspective and add it to your list.
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