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What do you think of this cover?

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What do you think of this cover design? Completely away from the “photograph of a flower” look. Created by @VM_Designut.

Please enter your comments below and not as tweets because I need to collect all the comments.


Comments (76)

Jul 30, 2010
expectationgap said...
I like it, but is the bee supposed to look dead or alive?
Jul 30, 2010
ConejoJoe said...
Ycch, don't like it nearly as much as the last iteration with lots of white space. Green and black just don't seem enchanting to me. No need for the comma after Hearts.
Jul 30, 2010
Jim said...
6.5 out of 10
Jul 30, 2010
N said...
Better than before. Could use some more touches though.and the title "Enchantment" could be positioned differently.
Jul 30, 2010
Ian Orekondy said...
It feels "organic", "green". Reminds me of Magic Hat brewery in Burlington, VT. Is that what you're going for? Maybe others won't make that connection. Looking forward to getting enchanted!
Jul 30, 2010
Dan said...
It's certainly both eye catching and intriguing. Good things to have on a book cover. I like it.
Jul 30, 2010
tonyschiano1 said...
expectationgap ConejoJoe are both correct too! Lol
You seem to be getting good free advice!
Jul 30, 2010
Dan Collins said...
Horrible
Jul 30, 2010
Burke Campbell said...
I assume by now that the bee and the flower contain the message, because this is their second appearance in the proposed cover design. The work is supposed to be about "enchantment", and yet, looking at this design, I just thought "paint store". The green is nice, but it grabs the eye in the wrong way. There is something in these cover designs that's telling me this is a self-help book for people BEYOND help. Maybe this is a great book, who knows? But this cover says to me, "Martha Stewart indoor paints, aisle six." I have a sneaking suspicion that the hundreds of comments that swim around these designs will wind up being a more interesting book. Design is not just about "decor". It's about revelation.
Jul 30, 2010
kathie229 said...
When I think of "enchanted"....I think of a beautiful forest....with an array of color. It's okay but it could be excellent. To be honest, I really don't like the black, green & white daisy or the black & white bumble bee. I don't even want to tell you what I thought that was....lol... eeww
Jul 30, 2010
Steven Diamond said...
Certainly could be improved. But Not Bad At All.
Jul 30, 2010
Nancy said...
It happens to be my two favourite colours (green and black) so I'd definitely notice it on a book stand, but I think the text needs a different layout: "Enchantment" could be horizontal, along the top of the green above the bee, and the rest in a smaller font, also horizontal (but more than one line, otherwise the font would be too small) below the bee, bottom left?
Jul 30, 2010
Phanyxx said...
Good idea, poor execution. To be honest, I'd hire a professional designer. Most professional designers won't touch a crowd sourcing project so you'll have to wade through a lot of sub-par designs. I think your book deserves better. =)
Jul 30, 2010
Duane B Thomas said...
..can't judge a book by it's cover - but (since you asked) the cover lacks captivity by displaying what has happened (flower) versus what could happen (pollination / cross pollination of ideas); thus WHAT message is the cover attempting to convey? Gardening? If so, then you may be able to create a BUZZ about your new book.
Jul 30, 2010
MeetingWave said...
I like the previous version more as a book cover, but this one as a piece of art. Both did great jobs as designers.
Jul 30, 2010
BradHutchings said...
Actually, big need for comma after "Hearts". He needs to be consistent with what he does on the inside.
Jul 30, 2010
Sarah Brody said...
The visual language with the black and green reminds me of party flyers or electrolyte beverage packaging (lime flavor) from the nineties: nothing enchanting here.
Jul 30, 2010
Kyle Kivett said...
For a book ostensibly for professionals (so I gather), this cover has a distinctly comic-book feel. I'm getting the impression that you don't know what your book is about, which is why you're having such a hard time selecting a design.

If you really do know what your book is about, I recommend a professional graphic designer to put your literary vision into visible form on the cover. This crowd-sourcing idea might make for an interesting article, but is a terrible idea in design. Art is not about what giving people what they want, but about creating needs people didn't realize they had. Find a designer that listens to you & inspires you.

Jul 30, 2010
Yticilef said...
I think the comma is fine; but my mind wants to see the action on the left-hand side, rather than the right. I want the curve to go left to right. Maybe that's a left-to-right reading thing, and maybe it's a good thing to have it feel a little off-kilter.

The daisy in the background is a little unclear, and I'd like to see a 3rd colour in there. Some red, or pink maybe. Colours are too industrial for my liking - and there's something in my mind that wants to pull that curve out of there and either straighten it out, or put it on the other side. Maybe if the background flower was darker, more intense, that would take care of it.
I think the concept is good, I like the bee and flowers, I'm thinking that the 'enchantment' is the pull that the flower has for the bee.

Jul 30, 2010
Elain Evans said...
I preferred the white one.
Jul 31, 2010
Stevie Godson said...
Love it. No more cheesy romance! Love the word placement, the graphic feel and the colours. The only (tiny) change I'd make is to have the bee's wings lifted - he looks depressed right now...
Think it wil stand out on a bookshelf.
Jul 31, 2010
Hussein Hallak said...
I suggest removing the shadows, choosing a different font for the title. Have you tried Yellow for the background and black for the fonts? it is after all the color of stars, bees and that flower :)
I also suggest for the header that your name is bigger, bolder, and for the letters to be closer to each other.
I will be more than happy for me and my team to help you with it and recreate it for you if you send us the original file ;)
I hope this helps
Good luck and looking forward to read it.
Jul 31, 2010
Marilyn_Res said...
I think the colors would stand out on a bookstore shelf, and I'm intrigued by the title placement. But I don't understand why the bee and the flower are there. Is the bee enchanted by the flower? I don't get it, and the subtitle doesn't help me understand the bee and flower. Also, the bee looks dead.
Jul 31, 2010
Lisa said...
Yuck! I hate everything about this design. Ugly typography, silhouette pics hard to see what they are, bile green color.
I loved the clean original design with white background. This one looks cheap.
Jul 31, 2010
Alisa said...
If I saw this on a bookshelf, I wouldn't be too enchanted to even flip through the book...why green and black? I liked the white background before but the bee and flower doesnt work for me. Duane Thomas said it looks more like a gardening book. I would think so too if I saw this book from afar
Jul 31, 2010
RWind said...
Why do you need a flower? I don't get it.

Why can't you just have the word "enchantment" on the front? With a white cover? Or something like that? Make it simple Guy, but no simpler than that.

Jul 31, 2010
ien11 said...
like the last one better. Green and black don't echo "enchantment" to me.
Jul 31, 2010
Ashraf Ghori said...
I believe you have Vonnie's twitter name wrong. It should be @VM_Designut thanks
Jul 31, 2010
Dusan said...
Please remove shadows, it will look much more professional
Jul 31, 2010
evidencesx said...
I can't really see any link between "title" and "elements" (bee, flower...) and the color is not adapted to promise (maybe greenwashing effect?)
I liked for example the "reality check" one (simple elements pencils btw). Maybe something with pink or red, could more draw to passion, heart and soul...
Jul 31, 2010
maragitado said...
I like the words (yes, the comma after the word "hearts" shouldn't be there) but not the color chosen. It might have more impact should the flower be white, or yellow, for instance
Jul 31, 2010
hmargulies said...
Should have storybook feel. Bee and flower seem wilted. The bee is drawn to flower and both need 2 be magically alive
Jul 31, 2010
pugpugmom said...
I don't get it. It lacks magic, and it doesn't reflect enchantment.
Jul 31, 2010
Krystyn Chong said...
I like it. It's different than most books w/the bold colors. The design sings 'hey, open me' in a cool enough way that it'd capture my attention.

Book covers don't matter as much once your name is recognizable. As yours is...

I'd like to ask what exactly would entice those who think this isn't "enchantment". Familiarity breeds glossy eyes. Nobody wants to see something that looks like it's "supposed" to. How boring is that?

Jul 31, 2010
shawnvincent said...
I'm still not solid on the bee - flower metaphor. The colors defy our expectations of what kind of book it is, and I feel the title needs to be horizontal.
Jul 31, 2010
Debbie Kelley said...
enchanting:it's not about the object, it's about the connection
On a scale of 1-5 with 1=NO and 5=GO, cover 1and 3 are 3's.
Jul 31, 2010
dave saunders said...
I think the curved type implies a barrier between the bee and the flower. Sort of like a shield.
Jul 31, 2010
Debbie Kelley said...
correction: cover 1 and 2 rate a 3
Jul 31, 2010
MiteNishio said...
What about if instead of a bee and a flower you put a fly and a carnivorous plant?
Jul 31, 2010
AnnieCushing said...
I like it b/c it makes me stop and investigate. Bourgeois, everyday designs don't do that. I also like the simplicity and refreshing use of white space, as well as its edginess.
Jul 31, 2010
Pretty good just needs a tweak...less blue in the green and more yellow will give it a warmer thus more inviting look. And flower should be more on the page. Move "Enchanted" clockwise just a bit further to make it easier to read. As mentioned before the bee does look dead. But I like the bee to nectar/pollen analogy.
Jul 31, 2010
kristin said...
This is SO bad. Sloppy typography, needless drop shadows, cheap looking graphics, the color palette is nauseating. I could go on. Sorry to be so blunt, but it's necessary. It's going to be your book cover!
Jul 31, 2010
otstoryteller said...
Prefer the last cover, though as I haven't read the book I'm not sure what the bee and flower are representing.
Jul 31, 2010
Harold said...
You have a stray comma. Otherwise am not keen on this design.
Jul 31, 2010
SianHoskins said...
I don't have any idea from the cover what the book might be about. And I don't really get the link between the image of the sunflower and bee and the title...
Jul 31, 2010
scott said...
This is simply not at all compelling -- I wouldn't even be moved to browse the book. This one is much worse than the white-covered version (which felt dated and dull), but the overarching issue is that the whole bee/flower relationship doesn't speak to me one bit.

I know it's just a rough, but the typography is totally weak -- really sloppy and awkward. I think these need to be executed well enough that people are reacting to the facets of the design that you want feedback on.

Jul 31, 2010
Jeff Friend said...
The splatter design behind the bee makes it look like its supposed to be squashed, the green seems to throw me off for some reason (maybe b/c it doesn't seems to go with the theme of the images?) not sure). Maybe yellow would be more fitting? Also, the bee's head kinda looks like a bat's head. Hope this helps!
Jul 31, 2010
Mike said...
Isn't it about reaching emotions... It seems very cold
Jul 31, 2010
Shahid khan said...
Echanting graphic should convey: passion, color, seduction, ravishing, eros, lost in the moment, no sense of time
Jul 31, 2010
cheraybressler said...
IMO, it seems too "clip art" for a book cover.
Jul 31, 2010
Hi,

It looks like a 'hand' of green banana.

Jul 31, 2010
Serene said...
As far as I know, the serial comma after the word "Hearts" is not a stray comma. If you use the serial comma, it means you are referring to the Chicago Manual of Style. If you don't use the serial comma, it means you are using the Associated Press Style Guide.

It looks like the design intention is to draw attention to the bee like a "!!!" moment for the bee, which is a great idea. The paint blob (?) around the bee makes me think that the poor bug got squashed. Perhaps something else can be done to express this. The green is an interesting color choice. It will be an eye-catcher for sure on the bookshelves. I think a different color may express "Enchantment" a little better. The idea of the bee and the flower is wonderful. There is an opportunity for improvement in its execution.

The word "Enchantment" makes me think of Disney movies and enchanted forests. (Sorry!) Having said that, it is a great use of the word to talk about how we can change minds, hearts and actions of people. The word is not used very often in our daily lives which makes the book title compelling. This is a good design challenge for an artist to come up with a book cover that hits the right tone of "Enchantment" without being romantic or cute. It's hard, so this is a great effort.

Just my two cents. :)

Jul 31, 2010
Michael said...
Well it looks a little cheap. It's a great title, but the fonts are boring and the whole illustration doesn't work in my opinion. You deserve better!
PS I like the color combination green/black only on a
Porsche RSR, green paint, black wheels :-)
Jul 31, 2010
Kimberly Parker said...
Hard to know if it works without knowing a bit about the content. :) The lil bug looks dead ~ not in flight. I like the curve of the title words.
Jul 31, 2010
Andrea said...
I like it. Liven the bee up a bit. It looks sick or tired. Overall I like it, though.
Jul 31, 2010
jillivinilly said...
You need to rethink what kind of flower...daisy doesn't say enchantment as, say, an orchid...
Jul 31, 2010
KPWriting said...
Hard to know if it works without knowing a bit about the content. :) The lil bug looks dead ~ not in flight. I like the curve of the title words.
Jul 31, 2010
Eric Farkas said...
I'd like to see a solution from Chip Kidd or Paul Sahre. It's interesting-- Amazon shows that this book is due in 2011 and the full title they list is: "Enchantment: The Art of Getting People to Do What You Want"... I like the new iteration, but... if you're wanting the prospective buyer to tilt his head to the side just to follow a line of type - well, then, you're succeeding!

Not crazy about the type treatment or the color scheme. And the 3rd generation photocopy look is lacking for this subject and certainly for Kawasaki (who could certainly afford Kidd's or Sahre's expertise). It simply looks stalled in the "we're getting there" phase. If you keep this designer-- push him or her harder. This isn't IT. Close... but not there yet.

Jul 31, 2010
HomeProHub said...
No way! Not even close.

Go pro....the topic is too strong to take it where this is going. A professional cover......Good to Great like needs to be in play here.

I would not even pick this book up because of the graffiti effect.

I could do this cover in ten minutes and it would sell 10 million copies. Ok....maybe 15 minutes and 5 million copies.

Jul 31, 2010
Michael Göbel said...
Done in less than a minute by the same 'photographer' that 'improved' the BP pictures lately :-0

Sorry - thats not a good work…

Jul 31, 2010
kincaid said...
scratch whatever you were thinking with that and start fresh
Jul 31, 2010
ChessyK said...
The cover makes me think that it's a self help book for teens
Jul 31, 2010
Glynis88 said...
I do not like it at all. It at least has color but not colors that say pick me up and read me! I think it needs more visual appeal. The colors and fonts don't convey the message of the book. The styling looks more like a book for women than one about changing minds, hearts and actions.
Aug 01, 2010
Ananbee said...
Its not good, It can be other color than green and it doesnt sync with the meaning of Enchantment and "The Art of changing minds, hearts and actions.The bee and the flower with the green background doesnt convey the right picture and with that color/fonts the cover looks boring
Can it be on the lines of a magician in a door entrance pointing his magic wand towards a man thinking or pointing a schematic image of a brain that's illuminated.
Aug 01, 2010
Mb said...
Is it supposed to looke like from the play Wicked? Has that feel & almost the exact color scheme. Also, that bug is pretty creepy.
Aug 01, 2010
JP said...
If I had to refine this one, the arc of Enchantment has too short a radius. The circle it implies is actually smaller than the flower, and the ends of the word wrapping past 90 deg. makes it harder to read. The verticals of the "E" and "t" should be parallel to the edge they are against, at the most.

The drop shadows are both too dark and hard edged, but they are excessive and dated anyway. If the sun is behind everything, what light source would be creating shadows like that on backlit letters? None should. The sun concept is visually defeated by the incongruous shadows. A very subtle glow on the backlit elements would be much more effective. Your author block should have now shadow.

The typography is, I hate to be so negative but..., just plain ugly. Your name has an open track, that in lowercase simply looks bad. An extended typeface, with wider letters, would be a better way to fill the width without increasing the height. The "Author of..." line would really look much better in all caps, and since it uses alternating color, the use of italics - while conforming to "Chicago Manual of Style" rules - seems redundant and compounds the badly tracked U&lc. lettering.

Again, the title and subtitle are open tracked Upper & lowercase. Ugly!

While your name might be the draw to sell the book, the title should have just as much impact. It doesn't. If I were to leave it in the arc shape, I would 1) correct the circle radius to be concentric with the flower, 2) tighten the letter track, having it flush-right on the realigned t, until it only spans 60-70 deg. (the E should be about where the h is now), 3) the subtitle also needs a concentric arc, tighter tracking, and the end should align under the right edge of the t above it.

Those are just some suggestions, however, the basic design has a dated and unrefined look. It really lacks finish or a cohesive feeling.

Get rid of the shadows. Fix the type spacing, and reconsider the typefaces, too. Leave the title white, but make the bee a mix of 100% darker green* + 40% black, the subtitle the same and the flower with 60% black (basically, set their transparency modes to multiply and adjust opacity). Remove the sun splotches that lie outside the main sun splat. Add a backlight glow behind the type and flower, but it should be directional to the sun's position and have a graduated drop off that diminishes toward the center of the flower.

* change the colors... perhaps PMS-116, PMS-113 for the dark and light green, respectively (these are yellow/gold tints), and PMS-207 a deep burgundy for the black.

Or start over.

Aug 01, 2010
Toni Antonetti said...
I like it better than the all-white cover, but am not sure how the daisy image denotes enchantment -- the bee and daisy images are a metaphor for attraction, which has a sexual connotation. As for the design -- perhaps something more abstract and not representational?
Aug 01, 2010
Shirish Goyal said...
The color scheme is not that attractive and completely takes away the meaning of the theme. The small bee is not even visible at the first gaze. The text should be placed somewhere differently so as not to interfere with the theme.

Overall, I would not go with this design. I t doesn't hold the image of Kawasaki.

Aug 01, 2010
ds said...
great
Aug 01, 2010
Christine said...
Blergh. The green is overused. The hard drop shadows are horrible. I don't like the "Enchantment" font at all. The bee looks dead - not enchanted by the flower. Blech to all of it.

It isn't good enough for you. A fantastic author deserves a book cover that rocks - and this isn't it. At all.

Hire a designer. As an EXPERT you need an EXPERT to represent what you do.

Aug 01, 2010
Tori said...
You get what you pay for.
Aug 01, 2010
laila said...
These designs are not impressive, they look amateurish. I think you should hire a designer and get great work.

I wouldn't pick up your book based on the cover designs you've presented so far. And, I'd wonder why someone like you allowed such shabby design.

Aug 02, 2010
Not reading other comments this time so can't be swayed by them first. Bee + Flower = pollination = reproduction I don't think that's your intended message. Your message is "CHANGE" not "REPRODUCE." Colors and rest of cover much more striking than before. Would pop off the shelf much better.

Why don't you want to put any of your accomplishments besides your book writing on the cover? It would inform and draw a new audience of those unfamiliar with you (yes, there are still a few of them out there :) How better to extend your market share of book buying then to put the info right in their face while they're in a perfect buying situation/buying mode...WILLING AND ABLE? It's the prime real estate. The ones with the list who already know you are yours already. Connect the dots for the rest of them. Get the impulse shopper. Make it easy for them to notice, desire, pick up and buy your amazing book!! it won't be at the risk of your devotees so there's no down side.

Aug 02, 2010
OneKoolKat said...
I would add a bright color either to the petals of the flower or around the bee plus I would perk up the wings of the bee.
Aug 02, 2010
Herb Gart said...
Ugly. In no way is it evocative of ENCHANTMENT.Fire the designer.
Aug 06, 2010
Doreen said...
I don't like this one at all. That grunge effect on the flower and the bee makes them both look like they are dying, not thriving.

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