What does a social media officer really do?
Twitter enables millions of active users worldwide to praise, scold, and discuss virtually any brand they want to. For this reason, smart businesses got in on the action early in order engage with the online social butterflies. The benefit to doing this is three-fold: it allows a business to listen to their customers, resolve any issues, and promote brand awareness. Fast-forward to 2010. Businesses who were hesitant to hop online last year are trying to play catch-up by hiring social media officers and directors to help create and monitor their voice online. But what exactly do these ‘experts’ do? Take a moment to read Felix Gillette’s interesting article that explores the role of Twitter stars, and how they manage a company’s web presence through blending departments, tackling comments, and having fun doing it.
Full story at Business Week.
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