What Facebook is missing: The Unlit Social Graph
These days many of us may think that Facebook is close to god of social networking. But the truth is that there is something the company is missing: It's called the "Unlit Social Graph."
The Unlit Social Graph is a concept introduced by Lawrence Coburn. The idea is what while we perceive Facebook as encompassing all social graphs, the truth is that there are still a lot of blind spots—meaning a lot of business opportunities for other businesses.
Coburn describes the Unlit Social Graph by drawing an analogy to the Dark Web. The Dark Web represents a huge amount of Internet data that is currently not reached by search engines. In 2008, Google realized this and launched an effort to "light up," or index, this web information—lest a competitor's search engine overtake them.
The same thing is about to happen with the Unlit Social Graph, argues Coburn.
Read the full story at TNW.
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