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What would happen if you removed "amazing," "incredible," "easy," and "great" from Apple keynotes

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Total Apple news coverage here.

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Imagine what would happen if you removed these words from Apple keynotes--they would be totally silent. Note: no cuts were repeated in this video.

If you lost count, then watch this version of the same video:


Comments (7)

Sep 30, 2009
Tim Ardan said...
It's not a "big deal." Just one of those things Apple does that's just "Apple."
Sep 30, 2009
Eric Matas said...
Apple is a cult. Deprive protein, then brainwash with incredible keynote. It's like Amway...when someone starts talking about it, I leave.
Sep 30, 2009
Eric Matas said...
Yes...the school thing is particularly eerie. It seems like some folks rest their identity on what school they went to--or that their children attend. Now if they go to that school because of the Apple computers, watch out! :-)
Oct 01, 2009
Stever Robbins said...
It also says something about the criteria they use when thinking about their products. If they're shooting for "amazing" and "incredible," and "absolutely gorgeous," that's the standard they're going to use.

If the keynotes were full of "our market research has indicated," and "fixes several bugs" and "gives customers the ability to use our new blah blah blah," it would sound a lot more like most corporate product announcements ... and most products don't show the kind of design and creative innovation that Apple does.

(Note by the way that I'm not saying those criteria will win in the marketplace, just that they guide product design and produce, in my opinion, fairly innovative, beautiful products.)

Oct 01, 2009
Bernard Farrell said...
I think if you'd counted the adverb 'really', the count would have been much bigger!
Oct 01, 2009
Californication said...
this is a dumb idea
Oct 13, 2009
Michael Collier liked this post.

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