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I guess I am wondering why this is a big deal. Whether he repeats adjectives or not, I'd still buy the products and I am pleased with their performance.

It's not a "big deal." Just one of those things Apple does that's just "Apple."

Apple is a cult. Deprive protein, then brainwash with incredible keynote. It's like Amway...when someone starts talking about it, I leave.

That's funny you say that because I notice the same thing with PC users, people who drive fancy cars, people who attend certain schools...that can be said for many things. When people like a certain product or environment, it will colour their conversation.

Yes...the school thing is particularly eerie. It seems like some folks rest their identity on what school they went to--or that their children attend. Now if they go to that school because of the Apple computers, watch out! :-)

LOL.

It also says something about the criteria they use when thinking about their products. If they're shooting for "amazing" and "incredible," and "absolutely gorgeous," that's the standard they're going to use.

If the keynotes were full of "our market research has indicated," and "fixes several bugs" and "gives customers the ability to use our new blah blah blah," it would sound a lot more like most corporate product announcements ... and most products don't show the kind of design and creative innovation that Apple does.

(Note by the way that I'm not saying those criteria will win in the marketplace, just that they guide product design and produce, in my opinion, fairly innovative, beautiful products.)

I think if you'd counted the adverb 'really', the count would have been much bigger!

Good points Stever. I personally do not care if he uses interpretive dance for his next presentation. Products = superior = happy Trudy. I wonder how the people who actually attend the presentation feel about his style though? I saw a guy on GMA discussing how Jobs does his presentations are actually a skill. http://abcnews.go.com/video/playerIndex?id=8655775

this is a dumb idea