Last week, Apple sent out an invitation to media, bloggers and influencers for an event in San Francisco, in which the company hinted strongly that it would be unveiling the iPhone 5. Social media have already erupted with discussion of what the new iPhone will feature and what will be revealed at the event. It’s clear that Apple fans and media are eager to see what happens Wednesday.
Since the unveiling of the iPod, Apple has long been unbeatable in the areas of marketing and advertising and provides a perfect example of the how to employ buzz marketing successfully. The brand employs several basic, easily replicated and cheap strategies that you can use at your company.
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