Sudha Ram, a professor of management at the University of Arizona, used network analysis to gauge how news agencies use Twitter to share news and how that news spreads via retweets.
Above, the Twitter activity network for the New York Times shows a high number of users participating in long chains of tweeeting and retweeting.
“The goal for a news agency is to have a lot of people reading and following your articles,” says Ram.
See whose tweets travel at Futurity.
More research news from top universities.
Photo credit: U. Arizona