Journalist and fashionista Elizabeth Cline thought she was doing everything right when it came to the caring for the planet by buying local and toting around reusable bags, but it was an eye-opening experience to realize that all those impulse buys of cute blouses are making Mother Nature feel like a frump when multiplied by all the consumers on the lookout for good deals.
While doing research for her book, Overdressed: The Shockingly High Cost of Cheap Fashion, she found some alarming trends in prompted by this consumerism, such as the fashion industry’s production of “…70 million tons of waste water as of 2006 in the UK alone.”
While certain brands and manufacturers are trying to incorporate recycling or upcycling into the production of their clothing, consumers are still snatching up the billions of cheap garments produced overseas just to have them languish in a closet corner or not survive a season of wear, and where there’s a demand, there will be supply.
Does old Mother Earth really care if she’s wearing last year’s designs? Probably not, so long as she has something decent to wear a decade or two down the line.
Full story at CNN.
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