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If you wonder why Facebook keeps revamping its design, Scott Scheper has a few fascinating theories. In particular, he teases out: 1) Why Facebook is driving up search and 2) Distraction as Facebook’s core business model. He argues, for instance, that Facebook is trying to improve its search efforts to: “(i) to combat Twitter, and (ii) to gain more insight into their users in order to advertise them (they’ll log which search terms you look for), (iii) display text ads on the results page.”

Find this compelling? Read the full story at The Rescue Time Blog.

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