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This year’s Super Bowl advertisements featured a heavy focus on sending viewers to the web. However, it was surprising that we didn’t see anything like 2007’s Pontiac advertisement:

At the end of this now three-year-old ad, Pontiac invites viewers to “Google” their brand to learn more. At the time, this might have seemed a bit odd, but today, it would have been a brilliant marketing move.

Think about it—personalized search is now on by default. This means that every click, branded search, and expression of a “brand preference” or “brand affinity” in Google’s results is likely to result in preferential biasing towards that domain in future searches. A “Google” Pontiac message during this Superbowl wouldn’t just send users to their site, it would also mean that tens of millions of searchers would now be “personalized” towards that domain.

This is an insightful article—a must read for those in offline advertising.

Full story at SEOmoz.

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