Alltop.com

Starbucks is very successful as a social-media marketer, and Ayelet Noff explains why. She examines Starbucks’s efforts on Twitter, Facebook, YouTube, blogging, and end-user idea contributions.

If you work for a big brand, you should read this article to learn from Starbucks’s example. It could save you a lot of time and money. If you’d like to study good Twitter usage by brands, check out my demo file.

Disclosure: Starbucks is a sponsor of Alltop although Ayelet does not discuss this as a key factor. :-).

Total coverage of Starbucks and coffee.