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Why you need to keep things simple

Posted Nov 25th, 2009 at 10:37 AM and seen
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Dan Heath, co-author of Made to Stick, explains why you need to keep things simple. It’s not because your employees or customers are stupid. It’s to prevent decision paralysis—that is, providing too many choices, you freeze up and don’t do anything. Watch Dan’s video to learn what to do about this problem.

More marketing tips.

 Guy Kawasaki

Comments (5)

Nov 25, 2009
Daniel Markwig liked this post.
Nov 25, 2009
Ron Mintz said...
This is so true. Too many sales people don't know when to listen ! Nobody wants to be sold, they want someone to help them buy !
Great Guy !
Nov 25, 2009
Arun Pal Singh said...
Being simple is really difficult. You need to block temptaions of decorations and details and so many others.

The solution is to look at bigger picture. Adhoc and short term measures make things complex.
Generally!

Nov 26, 2009
Farnoosh Brock said...
Yep, I took that away too, and while it wasn't one of my favorite books, he does emphasize Simplicity. I wrote up a book blog on their book and summarized my take-aways, although I wish I remembered it more often :)
http://www.prolificliving.com/blog/2007/03/25/chip-dan-heath-made-to-stick/
Nov 26, 2009
Shyam Verma said...
The reason people make things complex rather simple is that common sense is not so common after all!

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