Winners & losers in anti-obesity campaigns
A new study examines which public health campaigns motivate people to lose weight, and which come across as stigmatizing.
Researchers from Yale conducted an online experimental study with a national sample of 1041 Americans. Participants viewed campaign messages from national and highly publicized public health campaigns to address obesity.
- Increased fruit and vegetable consumption, as promoted by the national “5-A-Day” campaign
- “Learn the facts, eat healthy, get active, take action,” as encouraged by the First Lady’s “Let’s Move” campaign and other more general health messages
Find the losing campaigns at Futurity.
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