13 offline marketing approaches for small businesses
With all the emphasis on online marketing, we often lose sight of old fashioned methods that still get results.
Michael Glauser of Utah State University offered these thirteen advertising tips to use in the “real” world.
1. Free publicity
Media sources are always looking for interesting stories – so why not yours? Contact your local newspapers, radio stations and television networks and provide interesting facts about you, your products and why you started your business.
2. Low-cost newspaper ads
Most high schools and colleges have newspapers. If your product appeals to this demographic, these are excellent resources for low-cost advertising. Also, you can approach more widely read papers and offer to buy any advertising space they can’t sell for a significantly reduced price.
Full story at Entrepreneur.
Advertising tips for small businesses.Posted by Kate Rinsema