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13 ways to incorporate tints & shades in designs

Choosing colors to put the final polish on your design can be tricky, especially if you struggle with something as simple as matching your socks.

That’s why Canva Design School collated a number of resources to help you tap the power of tints and shades — variations on the same base color — and explains thirteen ways to use this never-clashing rainbow in your piece. Once you’ve chosen a neutral (black, white, gray, or brown) and an accent color, you’re ready to go.

Here’s a sample of the possibilities:

01. Create Cohesive Branding

Having shades and tints of one color that you can use for various purposes and effects across various pieces of collateral will give your branding a polished, unified look. These two branding packages by design studio Mast demonstrate the flexibility and creativity that you can achieve in your projects with tints and shades…



02. Add Contrast

Contrast is key to good visibility and easy navigation in any design. Pairing one of your lightest tints with one of your darkest shades is an easy way to create contrast. Michael Hildebrand has done that here with his event poster. The pale pink text at the bottom of the poster stands out nicely against the deeper pink, almost magenta, background. That contrast is reversed for the small text box that says “4th Annual” near the top, and the combination of the two colors is effective either way…


Full story at Canva Design School.

Using color in graphic design.

Graphics credit: Canva

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