AllTop Viral!

Common sense is not so common, therefore companies need to have guidelines for social media initiatives. Before you begin publishing any type of media whether blogs, videos, or tweets; determine your message, handling of comments, frequency and above all else make sure the entire team is on the same page, in the same book.

To get started, take a look at the social media guidelines from IBM, Intel, Zappos and more.

What would you add to these guidelines?

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