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9 social media trends of note for marketers

Effective marketing means knowing your audience and when that audience is on social media, being aware of the latest trends lets you maximize your exposure and spread the good word of your brand.

Patricia Redsicker of Social Media Examiner took a look at the latest report from Edison Research on where the action is online and took away these nine helpful observations.

#1: Almost 58 million Americans Use Social Sites Daily
A social habit is the tendency to use social media sites several times a day. By mid-2012, the number of Americans with the social habit had risen to 22% (approximately 58 million people) from 18% in 2011…

Key Takeaway: As consumers invest more time on social media sites, try to find new ways to connect and engage with consumers throughout the day. For example,post a short question on your Facebook Page in the morning, a helpful article in the afternoon and an interesting photo or brief video in the evening. And don’t forget weekends…

#2: Twitter Driving New and More Engaged Users

Twitter continued to draw new users by impressive numbers. 23% of consumers surveyed joined Twitter six months before, 30% joined less than a year before and another 25% joined less than two years before. The study also showed that engagement levels among Twitter users rose from 69% in 2011 to 76% in 2012.

Key Takeaway: New Twitter users will not know whom to follow right away. Make it easy for them to follow your business and tweet useful resources and thoughtful tips that answer their questions, rather than tweeting promotional content…

Full story at Social Media Examiner.

Social media for marketers.

Photo credit: Fotolia

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