Andy’s Answers: How Food Network brought everyone around its social media tableFood NetworkSarah De Heersocial mediasocial media director
For food people, Thanksgiving is like the Super Bowl. For an event that’s such a big deal, Food Network’s social media director, Kate Gold, and online editor, Sarah De Heer, wanted to include everyone.
So they started a social media campaign that was inspired by how food brings everyone together. They called it the Communal Table and asked everyone to #pullupachair. What happened next was an amazing feast of content, partnership and community engagement.
Full story at SmartBrief Social Media.
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