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Branson urges business leaders to tackle external problems


Virgin Group founder Sir Richard Branson is known for taking on challenges big and small, but the mega marketer says leaders from firms of all sizes can help solve some of the most striking problems facing society.

Speaking Tuesday at CME Group’s annual Global Financial Leadership Conference in Naples, Fla., Branson said many social, environmental or technological problems could be overcome if every company focused its efforts on solving one or two problems.

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