Holy Kaw!

All the topics that interest us.

Customer interaction is king, Whole Foods exec says


Customer interaction, not content, is king, says Bill Tolany, head of Whole Foods Market’s integrated-media team. About 15% of Whole Foods’ tweets are promotional or content based; the rest are responses to customer-initiated conversations, Tolany says. Helping customers solve food dilemmas makes them more knowledgeable about ingredients and creates awareness around the company’s products and services — both of which make consumers more likely to shop at Whole Foods, he says.

Full story at SmartBrief/SmartBlog on Social Media.

More SmartBrief stories.

Posted by

Comments are off for this post.