Customer interaction is king, Whole Foods exec says
Customer interaction, not content, is king, says Bill Tolany, head of Whole Foods Market’s integrated-media team. About 15% of Whole Foods’ tweets are promotional or content based; the rest are responses to customer-initiated conversations, Tolany says. Helping customers solve food dilemmas makes them more knowledgeable about ingredients and creates awareness around the company’s products and services — both of which make consumers more likely to shop at Whole Foods, he says.
Full story at SmartBrief/SmartBlog on Social Media.
More SmartBrief stories.Posted by SmartBrief