Fast Company vs Old Spice: Who’s doing social media right?
Brands embrace social media differently. Take, for example, Old Spice and Fast Company—each kicked off highly-publicized social media-based campaigns in recent weeks, but the two took entirely different approaches.
Proctor & Gamble-owned Old Spice released a clever video blitz, embracing different social media channels and using those channels to spread the word. The campaign had people laughing and, more importantly, talking about the brand. Score a point for OSD and shirtless men everywhere.
On the flip-side, hip business mag Fast Company tackled social media marketing in a decidedly different way with its Influence Project. The thinly-veiled popularity contest picked up some steam in the first few days, but fizzled when users complained it felt more like a pyramid scheme than an actual measure of social media influence. Zero points for measuring “influence” with spam and votes.
Old Spice: 1. Fast Company: 0.
Full story (a great read) at PC Mag.
More on social media.Posted by Annie Colbert