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How to find out what your customers really think

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A business succeeds or fails based on how well it pleases its customers. If you’re not selling to your base, you’re doomed. Open Forum helps you build an effective survey in four easy steps. Here’s one of the steps:

Keep it short. How many times have you started to take an online survey only to get bogged down in a seemingly endless series of screens? The Cint survey found shorter is better. Forty percent of consumers will spend one to five minutes taking a survey; 30 percent will devote up to 10 minutes; and just 13 percent are happy to spend over 20 minutes. (I’m surprised that number is so high.) Remember, people are busy, so keep it short and simple.

Full story at Open Forum.

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