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Has being ‘cool’ lost its bad-boy image?


Rebellious and aloof daredevils may be disappointed to find out they are no longer cool, according to researchers, who say coolness has evolved from its bad-boy origins.

“James Dean is no longer the epitome of cool,” says University of Rochester researcher Ilan Dar-Nimrod.

“The much darker version of what coolness is still there, but it is not the main focus. The main thing is: Do I like this person? Is this person nice to people, attractive, confident and successful? That’s cool today, at least among young mainstream individuals.”

Full story at Futurity.

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