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How designer Amanda Pearl went social to boost traffic


Fashion designer Amanda Pearl gets 20% of her website traffic from social referrals thanks to a five-point social media strategy, writes Christine Saunders of Venpop, which manages Pearl’s social media presence. Pearl’s plan includes a custom landing page for first-time visitors to her Facebook page, regular thank-you discounts and rewards for fans, and an actively managed and updated Twitter profile. “You can’t wait for people to find you — actively look for people to talk to,” Saunders writes.

Full story at SmartBlog on Social Media by SmartBrief.

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  • Pranaya

    Instead of waiting for visitors to come to your site, proactively reaching out to them wherever they are certainly seems to be the right approach.