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How do colors affect purchases? [infographic]


Via DailyInfographic.

More on branding and marketing.

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  • paulalexgray

    This is really interesting and very useful – but I wonder how valid it is in the global context?

    Colours mean different things in different cultures and this has been well studied and documented.

    I think if colour is going to play a key role in a product that serves multiple nationalities, cultures and peoples that it’s important to do some homework on the relevant markets to ensure you’re not inadvertnently doing something that won’t resonate well with the audience.

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