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How General Motors dodged a PR crisis with social media

It apparently started with the word “Chevy.” An internal draft memo forbidding General Motors employees to use the nickname “Chevy” instead of Chevrolet was leaked. Instead of stirring the public about the letter, the management turned to social media instead. In particular, notes Andy Sernovitz, the brand effectively used video and admitted a mistake to avoid a disaster in the press.

Watch GM employee Joe LaMuraglia tell the story in this video:


Full story at the Smart Brief Social Media blog

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  • Charles Moger

    Great content. Just wish you’d pulled back to show the slides, or inserted them in post production. It’s irritating to watch him point and refer to slides the viewer can’t see. Thanks for passing along the meat of the session, though.