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How LinkedIn quietly build a massive media empire


Imagine an online publication with over 200 million readers. Now imagine that this publication’s writers included Barack Obama, Richard Branson, Deepak Chopra, Jack Welch, Tony Robbins, Mark Cuban, David Cameron, Arianna Huffington, Sallie Krawcheck and 300 other global thought leaders. Finally, imagine that each article written for this publication generated over twice as much engagement (in comments, likes and shares) as any other publication in the world. Imagine the media empire that could be created if a publication like this existed.

You don’t need to imagine, as LinkedIn has quietly created just this with their Influencers program.

Have you noticed the program and are you following anyone there? This is a total game changer.

Full article on LinkedIn by Dave Kerpen

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